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Up until now, content marketing has been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how contacts are engaging with the content. Like which paragraph from a blog post was most popular, and what chapter in the ebook was most read. Video speaks to us and gives us detailed information about how contacts are engaging with our brand.
By integrating video with marketing automation software like Marketo, you can gain infinitely more insight into your potential customers and more easily convert viewers into leads. In this eBook, I break down 10 distinct ways to use Marketo with Video Marketing Platforms (VMP) and what the alternative on YouTube might be. For some folks, YouTube may seem like a strategy in itself, but in reality, there’s much more you can do with a video marketing platform integrated with Marketo.
With player-level analytics, you can tell if someone finished watching the video, if he/she clicked on the call to action, and countless more details. It’s not enough to just upload to YouTube, which only gives you basic play analytics, which can only help you to a certain degree.
In this eBook, I’ll keep it simple and just talk about how to best leverage Marketo with an VMP, understand the general behavior of your customers, and determine how to best pull them through the funnel.
The post A Guide To Video Marketing With Marketo [eBook] appeared first on Altitude: Elevating Video.
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