Your content marketing strategy may already have a lot of moving parts–a blog, case studies, eBooks, toolkits, and webinars–but here’s one more moving piece that you won’t want to leave out: video. For B2B content marketing, video is a way to drive sales and leads in a vibrant and engaging way. Not convinced yet? Here are the top 7 benefits for using video in your B2B content marketing:
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- We spend a lot of time each day sitting in front of a computer, staring at static webpages. But wouldn’t that content be that much more engaging if it was in video form? Adding video into your content marketing strategy gives users something else to latch on to, literally. There are voices, textures, and movement, and this will keep users interested for a longer amount of time.
- Including video in email campaigns can skyrocket your results. According to a study from the Web Video Marketing Council and Flimp Media, 76% of those surveyed acknowledge that it generates high click-through rates, and 72% believe that their prospective clients are more likely to buy after viewing video content sent via an email.
- It’s incredibly easy to syndicate video content, much more so than text and images. When you publish videos on major platforms like YouTube or Vimeo, influential bloggers (and others!) can share them more easily, pushing more people back to your site.
- Since YouTube is owned by Google, all of YouTube’s videos are indexed in Google, which makes it easier to build quality backlinks, increasing your ranking, and drawing new leads to your suite.
- There are few better ways to keep customers hooked than targeted videos that address every step of the customer life cycle. You mint start with a product demo, then move a customer towards trial with a case study video, and entice further purchasing with a video on the sales landing page.
- Video allows you to establish personality much quicker than images or writing, helping your company build its brand and establish trust with customers. Translation? More sales.
- Videos are easy to watch and share, especially on a mobile phone. According to Econsultancy’s May 2013 Internet Statistics Compendium, 49% of mobile phone users share more content daily or weekly.
The good news is that the tools to create videos are becoming more accessible and far less costly than they used to be. You don’t need to focus on creating the next viral video, just how to include targeted video in various places, like landing pages and email campaigns, to bring those customers in and keep them there!
The post Why You Need Video in Your B2B Content Marketing appeared first on Altitude: Elevating Video.
