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Why You Need Video in Your B2B Content Marketing
Your content marketing strategy may already have a lot of moving parts–a blog, case studies, eBooks, toolkits, and webinars–but here’s one more moving piece that you won’t want to leave out: video....
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How Informatica Cloud Used Video SEO to Stand Out From Competition
As buyer attention spans shorten, marketers are searching for methods to identify and separate the casual website viewer from an interested buyer and better yet convert that person into a new lead —...
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Why Use Video Marketing to Generate Leads
Everyone says that the Internet can be an incredible way to make sales. But for a business new to Internet marketing, it may not be clear what tools to use to turn views into leads. Here’s why video...
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A Guide To Video Marketing With Marketo [eBook]
Up until now, content marketing has been centered around static content like ebooks, white papers, case studies, blog posts, etc. These assets are great, but they provide little insight on how...
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Video Marketing With Salesforce
If you’re like most companies these days you probably use Salesforce — and not just for tracking sales contacts and logging calls, but for marketing, financial reporting, inventory tracking, support...
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4 Video Marketing Webinars That Will Help Your Strategy
Here are 4 webinars we recorded this year that focus on topics ranging from video marketing with marketing automation platforms like Marketo, tips on how to use webinars for lead generation, to social...
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5 Strategies to Quench Your Video Marketing Thirst
The big problem with business video is not content creation. The real issue is that very few businesses are actually putting their video marketing assets to work. In a recent conversation with...
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4 Ways to Get Measurable Marketing Results with Video
Video has a tendency to come across as fluff and fun, but there is a strong business case for using video. For the advanced video marketer, video is a way to boost site traffic and SEO, drive email...
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How Video Contact Tracking Changed My Sales Process
With today’s technology, our knowledge of human behavior online is growing faster than we can comprehend. We aren’t just able to track what people clicked while visiting one website and associate that...
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Using Gated Video To Ignite Your Account Based Strategy
A new B2B sales director just inbounded through your gated video. You captured their name, email, company, and IP address, along with their viewing behavior. This user goes on to watch one… two… three...
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